Brand Kit

Kranti Provision - Brand Kit

Brand Identity

The Essence of Kranti Provision

Brand Promise

Premium quality products from 40+ categories delivered with trust, freshness, and exceptional service to your doorstep.

Brand Personality

Sophisticated yet approachable, trustworthy yet innovative, premium yet accessible.

Target Audience

Quality-conscious families and individuals who value convenience without compromising on freshness and authenticity.

Color Palette

Premium Brand Colors

Hero Colors

Kranti Teal

HEX

#1a6b6b

RGB: 26, 107, 107

Royal Plum

HEX

#7d4d72

RGB: 125, 77, 114

Sage Green

HEX

#5a8a78

RGB: 90, 138, 120

Premium Accents

Deep Forest

HEX

#1b3b36

RGB: 27, 59, 54

Rose Gold

HEX

#d4a574

RGB: 212, 165, 116

Champagne

HEX

#f8f4ed

RGB: 248, 244, 237

Pearl White

HEX

#fafafa

RGB: 250, 250, 250

Functional Colors

Emerald Trust

HEX

#2e7d5f

Fresh & Organic

Amber Glow

HEX

#e89c3f

Offers & Highlights

Deep Charcoal

HEX

#2a2a2a

Primary Text

Warm Gray

HEX

#65635f

Secondary Text

Typography System

Premium Font Hierarchy

Display Font - Headlines & Hero

Cormorant Garamond

Elegance meets freshness

Font Family Cormorant Garamond

Weights Regular (400), SemiBold (600), Bold (700)

Use Cases H1, H2, Hero Sections, Premium Features

Size Range 36-72px (Desktop), 28-48px (Mobile)

Heading Font - Sections & Cards

Outfit

Modern, Clean & Approachable

Font Family Outfit

Weights Medium (500), SemiBold (600), Bold (700)

Use Cases H3, H4, Category Names, Product Titles

Size Range 20-36px (Desktop), 18-28px (Mobile)

Body Font - Content & Descriptions

Inter provides exceptional readability for all your content needs. Perfect for product descriptions, information text, and detailed content that requires clarity and professionalism. The font maintains legibility across all screen sizes.

Font Family Inter

Weights Light (300), Regular (400), Medium (500), SemiBold (600)

Use Cases Body Text, Descriptions, Details, Information

Size Range 14-18px (Body), 12-14px (Secondary)

Accent Font - Prices & CTAs

₹299.00

ADD TO CART

Font Family DM Sans

Weights Regular (400), Medium (500), Bold (700)

Use Cases Prices, Numbers, Buttons, CTAs, Labels

Size Range 14-28px (Varied by Context)

Button Styles

Call-to-Action Elements

Primary Actions

Secondary Actions

Accent Actions

Badges & Labels

Trust & Quality Indicators

⭐ Premium Quality🌿 Fresh Today✓ Certified Organic🔥 Limited Offer💎 Bestseller🍃 Farm Fresh🌾 100% Natural⚡ Flash Deal

Spacing System

Consistent Layout Rhythm

XS - Extra Small

8px / 0.5rem - Tight spacing, inline elements

SM - Small

16px / 1rem - Between related elements

MD - Medium

24px / 1.5rem - Component internal spacing

LG - Large

32px / 2rem - Between components

XL - Extra Large

48px / 3rem - Section spacing

XXL - Double Extra Large

64px / 4rem - Major section breaks

Logo Guidelines

Brand Mark Usage

Dark Background

Light Background

Colored Background

Logo Usage Rules

Maintain minimum clear space equal to the height of the circle element
Never distort, rotate, or alter the logo proportions
Minimum size: 80px wide for digital, 25mm for print
Use appropriate color variant based on background
Never place logo on busy or low-contrast backgrounds

Application Examples

Real-World Usage

🏠 Homepage Hero

Background: Deep Forest gradient
Heading: Cormorant Garamond Bold, 48px, Pearl White
CTA: Rose Gold button with Deep Forest text
Accent: Sage Green decorative elements

🛒 Product Cards

Background: Pearl White with subtle shadow
Product Name: Outfit SemiBold, 18px
Price: DM Sans Medium, 22px, Kranti Teal
Badge: Rose Gold "Premium" label

📱 Mobile Navigation

Background: Deep Forest, 95% opacity
Text: Pearl White, Outfit Medium
Active State: Rose Gold underline
Icons: Line style, matching brand colors

🏷️ Category Headers

Fresh Produce: Emerald Trust accents
Premium Range: Rose Gold highlights
Daily Essentials: Sage Green borders
Typography: Cormorant Garamond for impact

✓ Trust Badges

Premium Quality: Rose Gold border
Fresh Today: Emerald Trust with leaf icon
Font: Outfit Medium, 12px, uppercase
Spacing: 1px letter-spacing for elegance

🛍️ Checkout Flow

Primary Button: Kranti Teal with Pearl White text
Progress: Rose Gold indicators
Form Fields: Champagne background
Success: Emerald Trust confirmation

Design Principles

Core Guidelines

1. Premium Yet Accessible

Balance sophistication with approachability. Use elegant typography and refined colors while maintaining warmth and trust.

2. Consistent & Cohesive

Maintain visual consistency across all touchpoints. Use the defined color palette, typography system, and spacing guidelines religiously.

3. Trust Through Quality

Every design element should reinforce quality and trustworthiness. Attention to detail builds customer confidence.

4. Clarity & Simplicity

Keep interfaces clean and intuitive. Generous white space and clear hierarchy make shopping effortless.

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